Branding

Target Your Customers - Dry Erase Board

Riches are in the niches – Small Business Blunders vol. 10

One thing that I see a lot of small businesses fail to do is to find their niche. There’s an old saying out there that says “The riches are in the niches,” and I completely believe that’s true. That doesn’t mean that you niche down so tightly that you only focus on one customer, that you only take care of one particular type of customer, but it means that you should be directed towards that customer primarily, so think the 80/20 rule.

Mike Tash Serial Entrepreneur

Mike Tash, Serial Entrepreneur

Mike Tash owns several businesses including a Point of Sale company, a promotional products business, and a successful blues band. Mike and I talk about his “serial entrepreneurship” and some of the things he has done to be successful. Spoilers — There are no secrets to his success other than doing the basics and doing them really well!

Brand Therapy with Stacy Husk

Stacy has a long history of brand strategy in the corporate space and is now helping small businesses find and communicate their brand. In this interview we discuss what exactly a brand is, how it can benefit your business, and some first steps you can take to identify your brand voice.

Website branding video content marketing seo business

Why Your Business Website Needs Video Content

Search engine optimization is far trickier than it was only a few years ago when web developers and DIY-minded business owners would incorporate keywords into website copy, stuff graphics with metadata, and enter their URLs into form fields on major search engine “tools” pages. But in this new age, video content is a significant marketing strategy businesses …

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Digital Marketing Services

The evolving face of Adam Lowe Creative | Now with Digital Marketing Services

If you have poked around my website recently, you may have noticed a few changes. To some of you, this will come as a major surprise. To those of you who have worked with me, it will seem like a normal progression. Adam Lowe Creative now OFFICIALLY does more than just photography! For over 20 years, Adam …

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