Marketing

lead magnets website content clients sales marketing brand

Lead Magnets: Landing Clients with Exclusive Content

Lead magnets are high-value content that encourages website visitors to divulge their contact information, buying habits, and sales cycle position through web form “gateways”. Essentially, lead magnets are “bait”, but landing quality clients requires more than a flashy lure. You’ve got to score style points with your casting technique, get them to bite, and keep …

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sales leads prospecting

When A Lead Calls YOU, a.k.a. “What To Do When Your Phone Makes A Funny Ringing Sound”

If you Google “when a business lead calls you”, you’ll get hundreds of pages about how you should reach out to your business leads. Nothing about what to do—or say—when potential customers call you. Why? Aside from the fact that business-by-phone is losing ground to text and e-mail communications, inbound sales hardly ever refers to …

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new website signs web design

5 Signs You Might Need a New Website

In May 2016, HubSpot published “17 Things People Absolutely Hate About Your Website.”  Owners of businesses large and small approached that piece with no small degree of trepidation—was HubSpot talking about their website?  Was it possible that, far from engaging their customers with smart navigation, mobile-friendliness, useful content and fast load times, they were actually …

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Website branding video content marketing seo business

Why Your Business Website Needs Video Content

Search engine optimization is far trickier than it was only a few years ago when web developers and DIY-minded business owners would incorporate keywords into website copy, stuff graphics with metadata, and enter their URLs into form fields on major search engine “tools” pages. But in this new age, video content is a significant marketing strategy businesses …

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Digital Marketing Services

The evolving face of Adam Lowe Creative | Now with Digital Marketing Services

If you have poked around my website recently, you may have noticed a few changes. To some of you, this will come as a major surprise. To those of you who have worked with me, it will seem like a normal progression. Adam Lowe Creative now OFFICIALLY does more than just photography! For over 20 years, Adam …

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