James and I talk about the challenges he faced in creating his documentary. The lessons he learned apply to every business reaching for a goal.
Most social media platforms now have a feature that allows users to publish live videos. In April of this year, I took part in a challenge in order to push my boundaries and get outside my comfort zone. The challenge in April was to go live on Facebook every single day of the month. Most of the time I used my phone, but occasionally I would also use the webcam on my computer. Along the way, I learned a a lot about going live and now I want to share what I learned with you.
Search engine optimization is far trickier than it was only a few years ago when web developers and DIY-minded business owners would incorporate keywords into website copy, stuff graphics with metadata, and enter their URLs into form fields on major search engine “tools” pages. But in this new age, video content is a significant marketing strategy businesses …