Personal Branding 101: How to Dress for a Headshot Session

One key element in personal branding is your own image. It’s true that the world has become more digital and that means you can even positively influence your personal brand from the comfort of your pajamas at home.

One element you’ll surely need is a recent professional picture, so you should consider scheduling a new headshot session.

These types of pictures you’ll have taken will be used in varied outlets like:

  • Company websites
  • Social Media profiles
  • Author bio descriptions
  • Resumes
  • Presentations
  • And marketing material for events you might be a speaker at.

That’s why choosing the right outfit for this photos is important. It’s also one of the first questions clients ask, once they book their session:

So here are the top tips to choose the best outfit for your headshot session:

Schedule A Headshot Appointment Online

Preparation Is Key

Before your session, you’ll want to have a brief phone consultation or email conversation to help us understand what you’d like to get out of the pictures. This means you need to have a clear idea yourself of:

  • What is your personal brand?
  • How do you want to be perceived?
  • What showcases your features best?

One great idea is to create a mood board. It’s basically a collage where you put inspiring ideas for the pictures. It can be anything from background, outfits or anything which gives the right idea of a mood.

You can even do this on Pinterest or just add a collection of images to a folder on your computer. Here’s an example:

Pinterest Headshot Session

Just choose headshot pictures you not only like, but resonate with your personality. It will help you decide not only on what style of clothing you’d like to be in, but also if a studio, outdoor or on location background would be best for you.

Sharing it with us will help us better understand what you’d like the pictures to feel and look like.

Authentic Headshot Session ClothingAuthenticity Wins

Do you have a friend who has this perfect photo on their professional profiles? If it’s hard to get it out of your mind, it’s because it is genuine to who they are.

In many cases their expression is key, but the clothing also matters. They are wearing something they feel comfortable and themselves in.


When getting ready for the headshot session, put on a stylish outfit which feels right for you and you enjoy wearing. This is not the time to try that new dress you just bought or mix and match new prints.

Try to focus on:

  • The colors you usually wear
  • Simple prints like stripes or dots for your tops
  • Choose outfits that are classic, not trendy.
  • Stay away from busy clothing and jewelry. In the end, you are the one who should stand out, not the pieces you are wearing.
  • Clothing you can easily move in and are not concerned about.

After all, you need to be relaxed during the headshot photoshoot so that way, the clothing will be one less thing to worry about.

Book Your Own Headshot Session

Know that you know how to get ready and choose the best outfit for your personal brand it’s a time you book a session for yourself.

Find out the process you’ll go through and let’s make the most out of this pleasant experience.

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